Prepare a client content brief

Ask what the post should do

Give each post one job: introduce an offer, answer a question or explain a next step. “Make it engaging” is not a factual brief. Ask who the intended reader is and what they should understand after seeing it.

Confirm the facts

Collect approved product names, prices, dates, opening times and contact routes. Ask who has authority to approve them. A generated caption or an old website screenshot is not confirmation that a promotion is current.

Track asset permissions

Record the source of every photo, logo and font. Do not ask a business to send private customer images unless their use is authorized. Tool-library assets can have client-transfer restrictions; the method page links to the current official license.

Share the text first

Use a simple table with post number, message, caption, asset source and approval status. Confirm this outline before polishing the pack. That catches factual changes while they are easy to fix.

Handoff with context

Number the files, include the final captions and record which version was approved. Tell the buyer what remains editable and what the licenses permit. Scheduling and account management stay separate unless agreed.

Use this brief with the social-media content-pack method.